ROI Calculator

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Calculate the ROI of Your B2B Content Syndication Campaigns

How This Calculator Works

This ROI calculator is built for modern B2B marketers who need to forecast results before committing budget. Here’s how each input plays a role:

  • Leads: The number of leads you plan to generate through a syndication campaign.

  • Cost Per Lead (CPL): Your estimated cost to acquire a single lead. If you don’t know this yet, check with trusted content syndication vendors for accurate quotes.

  • MQL Percentage: Not all leads are qualified. This input helps calculate how many of those leads match your Ideal Customer Profile and buyer intent.

  • Conversion to Customer: Your sales conversion rate from MQLs to paying customers.

  • Average Revenue per Customer: Use your average deal size or contract value to project revenue.

Calculation Summary:

  • Total Spend = Leads × CPL

  • MQLs = Leads × (% that qualify)

  • Customers = MQLs × (% that convert)

  • Expected Revenue = Customers × Revenue per Customer

  • ROI = ((Expected Revenue – Spend) / Spend) × 100


CPL Benchmarks by Industry

Make Sense of Your ROI

CPL Benchmarks by Industry

Compare your inputs with typical ranges to sanity-check results.

Industry
Avg CPL (MQL)
Typical MQL → SQL
SaaS
$35–$50
18–24%
IT / Cybersecurity
$40–$60
16–22%
Finance / FinTech
$30–$45
20–26%
Professional Services
$28–$45
18–25%

Quick Myths vs Facts

Myth

“Syndication = spam.”

Fact

Top vendors deliver opt-in, validated leads with GDPR/CCPA compliance.

Myth

“It’s too expensive.”

Fact

For MQLs, CPL is often $25–$60—frequently lower than LinkedIn for the same quality.

Myth

“ABM isn’t possible.”

Fact

Run ABM with account lists, intent data & role/geo filters for precision.

Real-World Snapshot

$10K budget → 250 MQLs → 50 SQLs → $200K pipeline

Optimized targeting + nurturing turned a single campaign into ~10× ROI.

Get Your Custom CPL Report

We’ll match CPL ranges and vendors to your ICP, region, and timeline.

ROI Calculator FAQs

What if I don’t know my exact cost per lead (CPL)?

If you’re unsure of your CPL, you can use a ballpark estimate based on past campaigns or request a quote from your syndication vendor. It’s okay to start with a rough number—you can always refine it later.

How accurate is this ROI calculator?

This calculator is designed to give you a directional estimate, not a guaranteed ROI. It helps you forecast outcomes based on realistic input values like lead quality and conversion rates.

What does “MQL Criteria” mean?

“MQL Criteria” refers to how well a lead matches your ideal buyer profile. These could include firmographics (like company size or industry) and behavioral signals (like engagement level).

What’s a good conversion rate from MQL to customer?

This varies by industry, but a 15–25% conversion rate from MQL to customer is considered healthy in B2B tech. You can update the percentage based on your historical performance.

Can I use this calculator for ABM or intent-based campaigns?

Absolutely. While this calculator is tailored for syndication, the underlying math applies to most outbound lead gen strategies—just adjust the input fields accordingly.