Calculate the ROI of Your B2B Content Syndication Campaigns
How This Calculator Works
This ROI calculator is built for modern B2B marketers who need to forecast results before committing budget. Here’s how each input plays a role:
Leads: The number of leads you plan to generate through a syndication campaign.
Cost Per Lead (CPL): Your estimated cost to acquire a single lead. If you don’t know this yet, use your vendor’s quote.
MQL Percentage: Not all leads are qualified. This input helps calculate how many of those leads match your Ideal Customer Profile and buyer intent.
Conversion to Customer: Your sales conversion rate from MQLs to paying customers.
Average Revenue per Customer: Use your average deal size or contract value to project revenue.
Calculation Summary:
Total Spend = Leads × CPL
MQLs = Leads × (% that qualify)
Customers = MQLs × (% that convert)
Expected Revenue = Customers × Revenue per Customer
ROI = ((Expected Revenue – Spend) / Spend) × 100
ROI Calculator FAQs
If you’re unsure of your CPL, you can use a ballpark estimate based on past campaigns or request a quote from your syndication vendor. It’s okay to start with a rough number—you can always refine it later.
This calculator is designed to give you a directional estimate, not a guaranteed ROI. It helps you forecast outcomes based on realistic input values like lead quality and conversion rates.
“MQL Criteria” refers to how well a lead matches your ideal buyer profile. These could include firmographics (like company size or industry) and behavioral signals (like engagement level).
This varies by industry, but a 15–25% conversion rate from MQL to customer is considered healthy in B2B tech. You can update the percentage based on your historical performance.
Absolutely. While this calculator is tailored for syndication, the underlying math applies to most outbound lead gen strategies—just adjust the input fields accordingly.