Video is the best way to communicate quickly and succinctly. In the B2B world, where everyone is short on time, it's the best method to convey your brand story.
Think of video content as planting seeds, with syndication platforms as fertile gardens where the seeds grow to cultivate brand awareness and expand your audience.
By distributing high-quality videos across multiple platforms, businesses can significantly expand their reach, enhance engagement, and drive conversions.
Let's delve into the essentials of video content syndication, exploring its benefits, strategies, and future trends to help you leverage this powerful marketing technique effectively.
But before that, let’s grasp the basics.
Must Read: What is Content Syndication? Everything You Need to Know
Understanding the Basics: Cultivating B2B Video Content Syndication
Video content syndication involves distributing your video content across various third-party platforms, websites, and channels.
Unlike traditional broadcasting, where content is distributed through a single medium, syndication aims to maximize visibility by distributing content across multiple platforms, naturally enhancing your brand visibility and authority.
Seeding Videos on Syndication Platforms
When starting with video content syndication, selecting the right platform is the toughest challenge. Luckily, there are plenty of platforms to syndicate your videos, but picking the most suitable one is essential.
Of course, your objective should be choosing one that garners massive demographics and interests within your target segment.
Not sure where to start? The list below will help you select the right video syndication platform.
YouTube:
As the second-largest search engine globally, YouTube offers immense potential for video content syndication. To optimize its use, utilize relevant keywords in titles, descriptions, and tags, create engaging thumbnails, and leverage playlists to organize content.
LinkedIn:
For B2B marketers, LinkedIn is a goldmine where you can find your target audience. Sharing videos on LinkedIn can help you reach a professional audience and establish thought leadership.
For more nuanced targeting, consider using LinkedIn's native features. This allows you to upload content directly and take advantage of the platform’s targeting options to reach specific industries and job roles.
Vimeo:
If you have high-quality video content and want to use it effectively, Vimeo is the right option. This platform is great for marketers looking to showcase detailed and polished videos. Plus, Vimeo’s advanced analytics and customization options make it a valuable tool for video syndication.
Industry-Specific Platforms:
Finding the industry-specific audience for your video content can be challenging. That’s why it’s recommended to use industry-specific platforms and forums where your target audience spends time. This allows for high exposure within your target niche.
The SEO Power of Video Syndication
SEO benefits extend beyond blogs or written content; its advantages apply to videos too. How? Distribute videos across various platforms to generate backlinks to your website, which will ultimately improve your site’s authority and ranking on search engines.
Must Read: Types of B2B Content Syndication
Tips for Syndicating Videos for SEO:
Keyword Optimization:
Ensure your video titles, descriptions, and tags include relevant keywords to help search engines understand your content and index it appropriately.
Transcriptions and Captions:
These not only make your videos more accessible but also provide additional text for search engines to crawl, enhancing SEO.
Backlinks:
Distributing your videos on reputable platforms can generate high-quality backlinks to your website. Include links in video descriptions or within the video content itself.
Embedding Videos:
Encourage partners, influencers, and other websites to embed your videos, increasing the chances of your videos being discovered through organic search.
Must Read: B2B Content Syndication Platforms: Generate 10x More Revenue and Leads
Developing Compelling Thumbnails and Titles
Thumbnails and titles are the first things viewers see. Crafting compelling ones can attract maximum clicks and views.
Thumbnails:
- Use high-quality images that are visually appealing and relevant to the video content.
- Include text overlays to highlight key points or the video’s main message.
- Use contrasting colors to make the thumbnail stand out.
Titles should be:
- Concise yet descriptive, ideally under 60 characters.
- Incorporate target keywords naturally.
- Use numbers, questions, or intriguing phrases to spark curiosity.
Must Read: Mastering B2B Product Content Syndication: A Comprehensive Guide
Boosting Engagement with Video Descriptions and Metadata
Video descriptions and metadata play a crucial role in promoting engagement and improving discoverability.
Descriptions:
- Write detailed descriptions providing context about the video content.
- Include relevant keywords to improve searchability.
- Add links to your website, social media profiles, and other related content.
- Use time stamps to highlight key sections of longer videos.
Metadata:
- Use relevant tags to categorize video content.
- Choose appropriate video categories to help platforms understand your content’s context.
- Ensure accurate and comprehensive metadata to improve the chances of your video appearing in relevant searches.
Must Read: What is B2B Content Syndication and Why is it Important to Choose the Right Platforms
Harvesting Videos into Blogs and Email Campaigns
Extend syndication efforts beyond platforms to amplify reach.
Blog Integration:
- Embed videos within blog posts to enhance multimedia content.
- Complement video content with companion articles or summaries.
- Use SEO best practices in videos and blogs to improve search engine rankings.
Email Campaigns:
- Incorporate videos into email marketing campaigns to increase engagement.
- Use eye-catching thumbnails and compelling subject lines to encourage opens and clicks.
- Segment email lists to target specific audiences with relevant video content.
Must Read: B2B Marketers Guide: Choosing the Best Content Syndication Vendors
Growth Metrics: Tracking Video Engagement
“You can’t improve what you can’t measure.”- Daniel Kushner (CEO Oktopost, Social media expert).
Use the right video metrics to understand and improve your marketing efforts.
Key Metrics to Track:
- Views: Monitor the number of views to gauge initial interest and reach.
- Watch Time: Track how long viewers are watching your videos to assess engagement levels.
- Click-Through Rates (CTR): Measure the percentage of viewers who click on links within or around your video.
- Conversion Rates: Evaluate how effectively your videos drive desired actions, such as sign-ups or purchases.
- Social Shares: Track how often your videos are shared on social media platforms to assess their virality.
- Comments and Feedback: Monitor viewer comments and feedback to understand audience sentiment and gather insights for improvement.
Must Read: Top 5 Free Content Syndication Platfroms to Boost Your Content Reach
Social Media Syndication: Spreading Video Content Across Platforms
Social media platforms offer immense potential for video syndication.
Facebook:
- Use Facebook’s native video upload feature for better reach and engagement.
- Leverage Facebook Groups and Pages relevant to your industry to share videos.
Twitter:
- Keep videos short and engaging to fit Twitter’s fast-paced environment.
- Enhance discoverability with relevant hashtags and mentions.
Instagram:
- Utilize Instagram Stories, IGTV, and Reels to share videos.
- Create visually appealing content aligned with Instagram’s aesthetic.
Pinterest:
- Pin videos to relevant boards to reach Pinterest’s active user base.
- Use keyword-rich descriptions and tags to improve searchability.
Must Read: How to Leverage Content Syndication to Maximizing Lead Generation Potential
The Future of Video Syndication: Emerging Trends
The future of videos holds limitless potential. Stay updated with emerging trends.
Interactive Videos:
Interactive videos that allow viewers to engage with content directly are becoming more popular. This includes clickable elements, quizzes, and personalized content paths.
AI-Driven Personalization:
AI and machine learning are being used to personalize video content based on viewer preferences and behavior. This can enhance engagement and conversion rates.
Virtual and Augmented Reality:
VR and AR are transforming video creation and consumption, offering immersive experiences that captivate audiences and provide unique value.
Live Streaming:
Live streaming continues to grow in popularity, providing real-time interaction and engagement opportunities. Platforms like LinkedIn Live and Facebook Live are integral to B2B video strategies.
Short-Form Content:
With platforms like TikTok and Instagram Reels rising, short-form video content gains traction. B2B marketers innovate to convey messages concisely and effectively.
In the ever-evolving B2B landscape of digital media, video content syndication has emerged as a transformative approach. When high-quality videos are syndicated using the power of video syndication, they transcend traditional boundaries. This tactic not only amplifies reach but also cultivates audience engagement and drives revenue generation.
Must Read: Content Syndication + ABM: The Targeted Approach to Maximize ROI
